Dont Assume

Don’t Assume You Have Respect

One very important point – you shouldn’t ever assume anything is a guarantee. Just because you’ve written a best seller, don’t email someone out of the blue and expect them to know who you are. Don’t push a free report, or your blog, or your new book, or access to your course and expect that person to instantly drop everything and check out your work, simply because you think it’s the greatest stuff since sliced bread.

What you need to work on, and really this is something that you can never do too much of, is constantly enhancing your reputation and respect in the market by being the best you can, helping as many people as you can and focus on overdelivering, without having expectations of any other person. It’s a tough rule to live by, but living expectation free means you’re free to focus on what you can control – what you do. This is a lovely mindset to adopt as you are only accountable to yourself (this of course has it’s own risks too) and if you do a good job, good people will come to you.

Until then...